AEO Insights

The AEO Blog

Research, strategies, and insights on getting your brand cited by AI answer engines.

Latest Articles

AI Search Strategy & Research

How to Use ChatGPT for SEO: Workflows, Prompts, and Tools
Tactical

How to Use ChatGPT for SEO: Workflows, Prompts, and Tools

July 9, 2026 · 13 min read

ChatGPT can run keyword brainstorms, write content briefs, generate schema markup, and analyze on-page gaps in minutes. This guide covers the exact workflows, prompts, and tools that deliver real SEO results.

AEO for Home Services: HVAC, Plumbing, and Garage Door Companies in AI Search
Vertical

AEO for Home Services: HVAC, Plumbing, and Garage Door Companies in AI Search

July 7, 2026 · 13 min read

HVAC, plumbing, and garage door companies are winning and losing calls before a buyer picks up the phone. AI answer engines are naming companies in response to buyer queries. This guide covers exactly how to be the company that gets named.

AEO for E-commerce: Product Schema, Review Signals, and AI Recommendation
Vertical

AEO for E-commerce: Product Schema, Review Signals, and AI Recommendation

July 3, 2026 · 13 min read

AEO for e-commerce covers product schema, review signals, and brand entity so AI answer engines recommend your products when buyers ask category and comparison queries inside ChatGPT, Perplexity, and Google AI Overviews.

AEO for Local Business: How to Get Cited When Buyers Ask AI for Recommendations
Vertical

AEO for Local Business: How to Get Cited When Buyers Ask AI for Recommendations

July 1, 2026 · 13 min read

AEO for local business covers how to get your HVAC company, plumbing service, dental practice, or other local business cited when buyers ask ChatGPT, Perplexity, or Google AI Overviews for recommendations in your area.

AEO for SaaS: How B2B Software Companies Get Cited by AI
Vertical

AEO for SaaS: How B2B Software Companies Get Cited by AI

June 29, 2026 · 14 min read

How B2B software companies get cited in ChatGPT, Perplexity, and Google AI Overviews during the software evaluation process. AEO strategy for SaaS marketing and demand-gen teams.

GPTBot, ClaudeBot, PerplexityBot: The 2026 AI Crawler Field Guide
Technical

GPTBot, ClaudeBot, PerplexityBot: The 2026 AI Crawler Field Guide

June 25, 2026 · 15 min read

GPTBot, ClaudeBot, and PerplexityBot control your AI citation visibility. This 2026 field guide covers what each bot does, how to allow or block it, and how your robots.txt affects AI search.

The Executive's Guide to AEO: What Leaders Need to Know About AI Visibility
Strategy

The Executive's Guide to AEO: What Leaders Need to Know About AI Visibility

June 23, 2026 · 13 min read

Five questions every executive should ask about AI visibility. What AEO is, how it differs from SEO, what a functioning program looks like, and how to read your brand's current position in AI search.

The Complete Guide to Answer Engine Optimization (AEO) in 2026
Guide

The Complete Guide to Answer Engine Optimization (AEO) in 2026

Updated June 23, 2026

The full AEO playbook: what AI citation means for your brand, how to measure it, and the framework to start this quarter.

Is ChatGPT Replacing Google? The Data, the Trends, the Reality
Analysis

Is ChatGPT Replacing Google? The Data, the Trends, the Reality

June 19, 2026 · 13 min read

ChatGPT is not replacing Google. It is absorbing the top of the buyer funnel. Here is what the data shows about which query types moved, which ones stayed, and what brands need to do now.

How to Future-Proof Your SEO: AEO as the Adaptation Strategy
Strategy

How to Future-Proof Your SEO: AEO as the Adaptation Strategy

June 18, 2026 · 14 min read

How to future-proof your SEO as AI answer engines sit between searchers and websites. The classic SEO foundations that still matter, what changes with ChatGPT, Perplexity, and Google AI Overviews, and a concrete action sequence to build visibility that survives ranking and algorithm shifts.

How AI Overviews Killed Zero-Click Search (And What to Do About It)
Analysis

How AI Overviews Killed Zero-Click Search (And What to Do About It)

June 15, 2026 · 13 min read

AI Overviews have reshaped zero-click search from a traffic annoyance into a brand visibility crisis. Here is what changed and what to do about it.

Is SEO Dead in 2026? The Honest Answer (and the Metric That Replaced It)
Contrarian

Is SEO Dead in 2026? The Honest Answer (and the Metric That Replaced It)

June 11, 2026 · 13 min read

SEO is not dead in 2026, but it is no longer sufficient on its own. The honest answer on what AI search absorbed, which queries still belong to Google, and the one metric that Google rankings cannot track.

The Reddit Citation Strategy: How AI Engines Pull from Reddit (and How to Show Up)
Strategy

The Reddit Citation Strategy: How AI Engines Pull from Reddit (and How to Show Up)

June 7, 2026 · 13 min read

Reddit is one of the most-cited sources across ChatGPT, Perplexity, and Google AI Overviews. Learn how AI engines extract Reddit content, and build a Reddit citation strategy that puts your brand in the answer.

Author Schema and E-E-A-T: How to Build Person Authority for AI
Technical

Author Schema and E-E-A-T: How to Build Person Authority for AI

June 5, 2026 · 13 min read

Person schema and E-E-A-T tell AI answer engines who wrote your content and whether to trust them. A practical guide to building Person authority for AI search.

Google AI Overviews vs ChatGPT: Different Engines, Different Tactics
Comparison

Google AI Overviews vs ChatGPT: Different Engines, Different Tactics

June 4, 2026 · 13 min read

Google AI Overviews pulls from Google's live index. ChatGPT pulls from a pretrained snapshot plus Bing browsing. The same content can earn citations in one and get ignored by the other. Here is how the two engines differ and how to build tactics for both.

The AEO Content Checklist: 23 Things Every Article Needs to Get Cited
Checklist

The AEO Content Checklist: 23 Things Every Article Needs to Get Cited

June 3, 2026 · 13 min read

The AEO Content Checklist is 23 structural moves applied to every article before publication. Run every blog post through these checks to make it extractable, citable, and ready for ChatGPT, Perplexity, Google AI Overviews, and Copilot.

How ChatGPT, Perplexity, and Google AI Overviews Choose Sources in 2026
Research

How ChatGPT, Perplexity, and Google AI Overviews Choose Sources in 2026

June 1, 2026 · 14 min read

ChatGPT, Perplexity, and Google AI Overviews each choose sources differently. ChatGPT leans on Bing's top organic results, Perplexity weights freshness and Reddit, and Google AI Overviews pull from pages already ranking. This 2026 research breakdown explains the mechanics behind each engine and the per engine playbook for getting cited.

How to Get a Google Knowledge Panel for Your Business in 2026
Entity

How to Get a Google Knowledge Panel for Your Business in 2026

May 26, 2026 · 14 min read

A Google Knowledge Panel is the boxed entity card that appears on the right side of branded search results. Getting one for your business in 2026 requires entity-level signals: schema markup, Wikidata, authoritative third-party citations, and consistent identity data across the open web. This guide walks through the exact steps.

Wikidata for Brands: The Entity Authority Play Most Companies Skip
Entity

Wikidata for Brands: The Entity Authority Play Most Companies Skip

May 22, 2026 · 13 min read

Wikidata is the entity layer AI search engines trust by default. A complete guide to adding your brand to Wikidata, the properties that actually move the needle for AI visibility, and the common mistakes that get items nominated for deletion.

The llms.txt File Explained: What It Is, Why It Matters, and How to Write One
Technical

The llms.txt File Explained: What It Is, Why It Matters, and How to Write One

May 20, 2026 · 14 min read

llms.txt is a plain text markdown file at the root of your domain that gives AI models a curated map of your site, your business, and your most important pages. Learn what it is, how to write one, and where AI engines actually read it.

AI Citation Tracking Tools: How to Monitor Your Brand Across ChatGPT, Perplexity, Copilot
Tools

AI Citation Tracking Tools: How to Monitor Your Brand Across ChatGPT, Perplexity, Copilot

May 19, 2026 · 13 min read

AI citation tracking tools monitor how often ChatGPT, Perplexity, Google AI Overviews, and Copilot cite your brand. This guide explains how the tools work, what to look for when choosing one, and how to build a tracking stack that gives you a real percentage instead of a hunch.

How Much Does AEO Cost? Pricing Frameworks for AI Visibility
Pricing

How Much Does AEO Cost? Pricing Frameworks for AI Visibility

May 14, 2026 · 13 min read

AEO costs range from a few hundred dollars per month for basic optimization to five figures for enterprise programs. This guide breaks down the three pricing models, what drives cost at each maturity level, and how to evaluate ROI on AI visibility work.

The AI Visibility Audit: A 12-Point Checklist for Brand Citation Readiness
Audit

The AI Visibility Audit: A 12-Point Checklist for Brand Citation Readiness

May 12, 2026 · 14 min read

An AI visibility audit is a 12-point diagnostic that checks whether AI answer engines like ChatGPT, Perplexity, and Google AI Overviews can find, understand, and cite your brand. This checklist covers crawler access, schema markup, entity signals, content structure, and citation tracking.

The Best AEO Tools in 2026 (Tracking, Auditing, Citation Monitoring)
Tools

The Best AEO Tools in 2026 (Tracking, Auditing, Citation Monitoring)

May 6, 2026 · 14 min read

The best AEO tools in 2026 for tracking AI citations, auditing AI visibility, and monitoring your brand across ChatGPT, Perplexity, Google AI Overviews, and Copilot. Covers citation trackers, AI auditing platforms, schema validators, entity monitors, and DIY methods.

Entity SEO for AI: Why Knowledge Graphs Beat Keywords in 2026
Strategy

Entity SEO for AI: Why Knowledge Graphs Beat Keywords in 2026

May 4, 2026 · 14 min read

Entity SEO for AI is the practice of building your brand into a recognized node in knowledge graphs so AI answer engines like ChatGPT, Perplexity, and Google AI Overviews can identify, trust, and cite you. In 2026, entity signals beat keyword signals for AI visibility.

Share of AI Voice metric for measuring brand visibility in AI answers
Metric

Share of AI Voice: How to Measure Your Brand's Visibility in AI Answers

April 27, 2026 · 14 min read

SAIV is the new top of funnel metric for AI search. The formula, the benchmarks, and the step by step method to measure how often ChatGPT, Perplexity, Copilot, and Google AI Overviews cite your brand against your competitors.

How to Learn AEO — the beginner to advanced roadmap
Learning Path

How to Learn AEO: The Beginner-to-Advanced Roadmap

April 20, 2026 · 16 min read

The complete roadmap for learning Answer Engine Optimization in 2026 — staged from beginner through advanced, with tools, resources, and self-directed projects you can start this week.

AEO Maturity Model framework
Framework

The AEO Maturity Model: Where Does Your Brand Stand?

March 29, 2026 · 14 min read

Our four pillar framework for measuring AI visibility. Score your brand across content optimization, technical foundation, entity authority, and AI formatting.

Schema markup for AI visibility
Technical

Schema Markup for AI Visibility: What Actually Matters

April 1, 2026 · 13 min read

Which schema types drive real AI citations and which are just noise. JSON-LD examples, implementation patterns, and the entity web that connects it all.

AEO vs SEO comparison
Strategy

AEO vs SEO: The 2026 Breakdown Every Marketer Needs

March 15, 2026 · 12 min read

AEO and SEO are not the same game anymore. Here's what changed, where they still overlap, and the exact allocation framework we recommend in 2026.

How to get cited by ChatGPT
Tactical

How to Get Your Brand Cited by ChatGPT in 2026

March 15, 2026 · 11 min read

The exact 7 step playbook we use at AEO Hunt to get brands mentioned, recommended, and linked by ChatGPT. Entity signals, content strategy, and technical implementation.

Coming Soon

What We're Working On

More articles in the pipeline. Here's a preview of what's next.

Research

How Google AI Overviews Choose Sources (And How to Be One)

What we know about how Google selects sources for AI generated answers and how to position your content.

Thought Leadership

Share of AI Voice: The New Marketing Metric

How to measure your brand's citation frequency across AI answer engines and why it matters more than you think.

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